<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- Homepage -->
  <url>
    <loc>https://sasha.lantukh.com/website-design</loc>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- Core services -->
  <url>
    <loc>https://sasha.lantukh.com/brand-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://sasha.lantukh.com/infographics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Blog -->
  <url>
    <loc>https://sasha.lantukh.com/blog</loc>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Case studies / portfolio work -->
  <url>
    <loc>https://sasha.lantukh.com/harrods-design-system</loc>
    <changefreq>monthly</changefreq>
    <priority>0.95</priority>
  </url>

  <url>
    <loc>https://sasha.lantukh.com/luxury-retail-product-card-ui-kit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://sasha.lantukh.com/ocado-product-card-concept</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://sasha.lantukh.com/generational-design-expectations-inertia</loc>
    <changefreq>yearly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Optional supporting page -->
  <url>
    <loc>https://sasha.lantukh.com/noticing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>

  <!-- Conversion -->
  <url>
    <loc>https://sasha.lantukh.com/book-a-video-call</loc>
    <changefreq>yearly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Legal -->
  <url>
    <loc>https://sasha.lantukh.com/privacy-policy</loc>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

</urlset>