Sasha Lantukh
8. Designing for No One
The Persona Trap
April 3, 2026
Biggest mistake a designer can make is designing for oneself… or for no one in particular.
The “perfect target audience” you’re told to visualize? That person doesn’t exist. Personas are averages—like clothes sizes—fit a few, but miss most.
A better approach is simple: start with someone you actually know. Try designing for them, show it, see what they think. It’s messy, real, and far more useful than guessing.
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