Harrods Design System Harrods is the world’s most famous department store — an icon that needs no introduction. Since the 1800s, it has delivered one of London’s most exclusive shopping experiences, combining heritage, service, and luxury. The aim of this project was...
Luxury Retail Product Card UI Kit Optimized for Fashion & Luxury E-Commerce This product is a .fig (Figma) asset A powerful, flexible, and beautifully designed product card UI kit for Figma. Designed as a single, fully responsive component with auto layout,...
FEB 2025 UPDATE The latest version revamps everything with cutting-edge Figma features, making it even more powerful and efficient: Auto Layout – Effortless resizing and perfect spacing Fully Responsive – Adapts to any screen size Variables – Faster, smarter design...
Generational Design Expectations Inertia happens when people start to experience new trends in design and have their habits settled soon after. For example In the early 00s online banking was new. Difficult to work with and hard to get used to. But once the habits...
Kickstart Your Web Design with a Ready-to-Go Style Guide Setup! Every website needs a solid foundation—a grid, spacing system, typography, and a colour palette. This minimal yet powerful style guide gives you a head start, so you can focus on designing, not setting...
There's something about moving through unfamiliar spaces, and navigating cultural differences that resets your capacity to experience life anew. That's what I want to illustrate in this blog post. And it's been quite a year! It started with us leaving St Petersburg...
Over the last two years we’ve been extremely lucky to travel quite a bit. We’ve been to Israel, around the UK, and Ukraine, to name a few places. We also lived in St Petersburg for 3 months and have now been living in Rio de Janeiro for a couple of years. These are a...
Updated Sep 2025 (Originally published Dec 2016) My typical website design process has three key stages: 1) Consultancy, 2) Design, and 3) Development. This post dives into stage two: the seven-step visual design process. By now, your consultancy package is signed...
It's been time for me for a long time now... But there's never a convenient time to rebrand. So, when is the time to rebrand, and how do you go about doing it? Signs you've got a branding emergency It's hard for you or your clients to define your business. You look a...
For clients new to branding and web design, industry terms can feel confusing. Here’s a plain-English guide to some of the most commonly used vocabulary in the field. (Updated 2025) Brand According to Wolff Olins, a brand is the set of ideas a company or product...
To stay relevant and fresh in a fast-moving environment, it's vital to continue being inspired, to learn, and to improve... and good books are one of the important elements in that process. Below is a list of recent acquisitions which are perfect for just that. For...
This year we spent a few weeks travelling around Spain and Portugal by train. Here are a few photographs we took along the way. Barcelona Spanish tapas menu - typographical board Spanish tapas Glass roof, flea market Hipster gold, flea market Park Guell - view of the...
A while ago, I discovered a dedicated UI design tool called Sketch. It has two key advantages over Photoshop that made me switch almost instantly. To be honest, I didn’t use Photoshop for digital design much. I preferred Fireworks because it fit my workflow faster,...
Starting on a new User Interface design project can be daunting. You just received a hundred pages worth of specifications which may include project, creative design and build briefs; draft wireframes and app flow ideas; deliverables requirements; examples of existing...
It's been awhile (almost four months to be precise) since the first one of these articles under the "Design That Never Was" heading. Although the design itself was finished shortly after it. I do apologise. So without further ado, please welcome... (Website URL...
I’ve been fortunate to work as a creative web designer for many years, and it’s a very rewarding and exciting time to be one. Design keeps the brain engaged and constantly challenges you — which is exactly why most of us love it, even if it’s not without its...
This year we were extremely lucky to have traveled a bit. These are just a few of the pictures taken during those adventures. January 2013. A good snowy start to the year! Offices shut across the UK — enjoying a free day off! Visited my family in Ukraine in February....
This is a post listing all the books I am planning to read through the year. Hopefully it'll give me some accountability and encouragement to actually do some of that reading. The books I planned on covering in 2013 included the following: Steve Jobs by Walter...
The Design That Never Was will be an ongoing series of blog articles dedicated to the part of the work that was completed for a project, but for various reasons never saw the light of day (until now, that is). Whether another option was chosen by a client, someone...
Well hello there! Thanks for visiting! I wrote this blog post to serve me instead of lorem ipsum dummy text for my first ever article! But it also might answer a few of your questions: Who am I? And what is this all about? My name is Sasha and I am a graphic and web...
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