Sasha Lantukh

What Starting a New Publication Design Should Be Like

May 21, 2026

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A4 Publication System for Affinity

Most publication work starts the same way: a blank page, default margins, default styles, and a vague sense that everything will probably need adjusting later.

At first it feels manageable. You choose a font, create a few headings, set up some columns, maybe adjust spacing as you go. But once the document grows — more pages, tables, notes, images, sections — small inconsistencies start multiplying. Spacing drifts. Hierarchy weakens. Alignment becomes harder to control. Eventually the document starts fighting back.

A lot of that work is invisible. Readers rarely notice a good baseline grid or a consistent typographic rhythm directly. But they absolutely notice when structure feels unclear, dense, or inconsistent. Good publication design often works by removing friction rather than adding decoration.

That idea became the basis for the A4 Publication System I recently released for Affinity Layout.

Instead of building a heavily stylised template, I wanted to create something closer to a professional starting point — a structured editorial foundation with margins, grids, typography, master pages, hierarchy, tables, notes, and spacing systems already resolved.

The goal was simple: make it easier to focus on the parts that actually define the publication — the content, typography choices, imagery, and overall tone — without spending hours rebuilding the underlying structure every time a new document starts.

The system is intentionally restrained visually. It is designed to adapt rather than impose a fixed style. Reports, white papers, academic work, internal documents, or more advanced editorial layouts can all grow from the same foundation.

A lot of the setup came from years of working on real publications and refining the same core systems repeatedly: baseline grids, aligned spacing, reusable master pages, scalable hierarchy, and predictable layout behaviour across long documents.

In many ways, it is less a template and more what starting a new publication probably should have looked like in the first place.

If you'd like to explore the system, you can view the full project here:

Creative Market — A4 Publication System for Affinity

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